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Inbound tourism heat continues to rise, Chinese tourism has more “open ways”

The popularity of inbound tourism continues to rise, and the degree of facilitation continues to improve.

There are more “open ways” to travel in China.

From reducing the waiting time for inspection, implementing port facilitation measures such as self-service declaration, to opening more international direct flight routes, expanding the 2-hour high-speed rail travel circle and other diversified transportation modes, to the payment method of “large swipe card, small scan code, and cash cover a variety of consumption scenarios, foreign tourists have experienced the convenience of the whole process from entry to arrival at the destination of the” last kilometer “.

With the continuous improvement of tourism facilitation, foreign tourists are no longer satisfied with sightseeing in China, but the pursuit of immersive experience. They may walk among mountains and rivers to feel the magnificence of nature; Or listen to Beijing Opera, watch intangible cultural heritage, visit museums, taste the beauty of cultural exchanges and mutual learning; Or shuttle through the streets of the city and experience the “fireworks” of the Chinese people. At the same time, they are also willing to try driverless car, electronic payment, and experience the development results of China, and China has more “open ways”.

Among the red walls and yellow tiles of the Forbidden City in Beijing, faces of different skin colors gather together. Under the neon lights of the Bund in Shanghai, the languages of different countries are interwoven into a cheerful symphony; In the Mogao Grottoes of Dunhuang, the millennium murals tell the history of cultural exchange. In the wonders of Huangshan Sea of clouds, welcoming pines attract the enthusiasm of visitors from all over the world… For some time, “China tour” has become a hot search term, tourists from all over the world to come, the land of China ushered in a lively scene. Foreigners made 554,000 trips to and from the country during this year’s Mid-Autumn Festival, up 62.2 percent from the same period last year, the National Immigration Administration said on Sept. 18.

China tour, can be a “just go” trip? In the Beijing Zoo, the reporter met Sophia, a Luxembourg girl who came specially to “visit” the giant panda Meng LAN. Thanks to China’s policy of expanding the scope of visa-free countries in March this year, eligible Luxembourg citizens can enter China without a visa. Sophia used her spare time to arrange this trip to China. “Here you are with your passport!” ‘she said excitedly. Following popular recommendations on social media, Sophia has already logged in several attractions and strongly recommends that everyone visit China.

As of the end of August, the 15-day visa-free entry policy for 15 countries has been trialled, and visa exemption has been added to 6 countries such as Singapore and Thailand, and the application scope of the 144-hour transit visa-free policy has been increased to 37 ports and 54 countries, and payment services have been continuously optimized. In recent years, a series of policies and measures to facilitate foreigners to come to China have narrowed the distance between foreign tourists and China. According to statistics, in the first seven months of this year, 17.254 million foreigners entered China at various ports, an increase of 129.9%.

Statistics show that popular destinations for overseas tourists to visit China include Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen. Chengdu, Xi ‘an and Chongqing have attracted many overseas tourists with their unique historical and cultural features. Zhuhai, Xiamen and other places are hot with beautiful natural scenery. Inbound tourism orders in the county market surged this summer, and Dali, Yiwu, Yanji, Jiuzhaigou, Tongxiang and other places have become the new favorites of overseas tourists.

Young people are the main group of tourists in China, but also the active creators of tourism propaganda content. At present, the topic of travel in overseas social media remains high. Both Internet celebrity bloggers and ordinary tourists are willing to share their colorful experiences in China online. Through their lens, the open, inclusive and colorful image of China comes to life.

What is the attraction behind the popularity of China travel?
“If a country puts all its energy into improving people’s livelihood and developing the country, this is what you will see in return.” “Only by truly visiting and experiencing can you appreciate the charm of Chinese culture.” “China is one of the safest countries I have ever been to.” From the foreign tourists’ sharing, we can gain the answer. Continuously increasing comprehensive national strength, open and inclusive cultural charm, and constantly developing innovation strength… These are the keywords they glean from their trips to China.

Guinean tourist Sirey Balde came to China for the first time, only two days can skillfully use mobile payment, will “scan a yellow car” to enjoy the fun of riding, but also by “adding a wechat” to make new friends. He was full of praise for the ease of digital life in China and said the trip was rewarding. Brazilian guy Wagner Russel Danitez deeply loves Chinese culture and has traveled to many places in China: “The experience of traveling in China from visa to transportation, accommodation, language communication and other aspects is very smooth. The transportation system in China is developed and convenient, especially the high-speed rail network, which covers a wide range of cities and makes it easy for me to explore different attractions and cultures. In China, I experienced the diversity and inclusiveness of the culture here. The beauty of China is worth savoring.”

Dai Bin, president of the China Tourism Academy, said that the vigorous rise of inbound tourism not only highlights the strong attraction of China’s tourism market and China’s increasing international influence, but also effectively stimulates the consumption vitality of the domestic market by introducing rich international sources of tourists. At the same time, as a bridge of cultural exchange, inbound tourism helps foreign tourists to have a deeper understanding of China and enhance the friendship between people of different countries.

View the natural scenery
Zhangjiajie in Hunan province has made great efforts to attract foreign tourists
Taste the beautiful landscape from different angles
Zhangjiajie City in Hunan Province has a unique natural environment and is a popular tourist destination favored by overseas tourists. In the first half of this year, the number of inbound tourists in Zhangjiajie reached 910,000, an increase of 569% year-on-year in 2023.
Before coming to Zhangjiajie, mainly to enjoy the scenery, now Zhangjiajie, in attracting foreign tourists on more efforts, more diverse play, travel more convenient. Tian Hongman, deputy director of the Bureau of Culture, Tourism, Radio, Television and Sports of Zhangjiajie City, introduced that in view of the characteristics of foreign tourists like landscapes, the local government will further improve the infrastructure of scenic spots such as Wulingyuan and Tianmen Mountain, launch international tourism products such as Fenglin Canyon and Zhangjiajie landform, and continue to innovate and develop cultural tourism products. A number of national and provincial night cultural and tourism consumption gathering areas such as cultural and tourism creative industry Park and Dayong Ancient City have been created, and new business format cultural and tourism products such as the New Kaiyuan Universe immersive night cultural tourism scenic spot and the performing arts show “Meet Dayong” have attracted international tourists of different ages.
International tourists are coming, how to improve the reception capacity? Tian Hongman said that the first is to optimize port services, through optimizing the process, smart port construction and other measures, the customs clearance time of entry-exit passengers at ports is reduced to less than half an hour per flight; Second, optimize payment services and take the lead in piloting the “remittance wallet” service for inbound tourism in China; The third is to optimize the multi-language service and issue multi-language tour guide certificates to thousands of international tourism talents; The fourth is to improve the sense of experience of scenic spots, the construction of barrier-free access, charging stations and other supporting service facilities with high standards, and the popularization of headphones in scenic spots above 4A level in steps to improve the experience of tourists in an all-round way.

The increasing popularity of inbound tourism has also promoted the improvement of local tourism services and the overall level of business. Tian Jianbing, executive deputy general manager of Zhangjiajie Qixing Mountain, has a deep feeling about this: “International tourists to experience Zhangjiajie’s natural scenery, cultural history, help form a word-of mouth effect, and enhance Zhangjiajie’s visibility in the world.”

“My friends all say that Zhangjiajie is very good, and this time we come here because of its fame.” In Zhangjiajie National Forest Park, Kim Su, a tourist from South Korea, held up her mobile phone to take a photo. “I like the scenery here. The green mountains and rivers, the clouds and the sea make people feel relaxed and happy.” Jack from Illinois, USA, loves the Tujia clothing in Zhangjiajie’s 72nd Qilou scenic spot: “The clothing style here is unique, with ethnic customs, which is refreshing.”

Enjoy the city

Chongqing is constantly improving its convenient services for international tourists

Experience the charm of mountain city up close.

With a light boarding bell, Chongqing Yangtze River Ferry Co., Ltd. cruise ship “long voyage Starry River” opened the night tour. “Good evening, welcome to Chongqing Two Rivers Tour.” Lu Wei, a smiling, uniformed crew member, is standing at the entrance to the cabin to greet the boarding guests.

Four tourists from the United States looked puzzled: “We haven’t had time to change RMB.”

“The cruise ship is equipped with a POS machine, you can pay by credit card, don’t panic.” Lu Wei said. The reporter saw that in addition to the wild card swiping service provided on the cruise ship, it is also equipped with employees proficient in foreign languages and multilingual translators, making payment more convenient.

As a popular tourist city in western China, Chongqing is constantly improving its convenient services for international tourists. In the past, it was a big pain point for foreign tourists to buy tickets at the scenic spot because they had no ID card and could only queue up to buy tickets after arriving at the scenic spot. This year, many scenic spots in Chongqing have introduced online ticketing options for passports, saving foreign tourists time in line. Take the Three Gorges Museum as an example, “Foreign tourists can make an appointment to enter the museum through the public number of their passport.” “International visitors can also apply for audio tour rental services with their passports in order to learn more about museum artifacts.” Yuzhong District cultural tourism committee responsible person said.
“In the past, American tourists liked to go to the Stilwell Museum in Chongqing by the Jialing River, European tourists liked Dazu stone carvings, Ciqikou and other cultural landscapes, and the Three Gorges tour was the main route for all international tourists…” Working for more than 20 years, Yang Shunhua has a template for the preferences of international tourists, but he found that the template is somewhat dysfunctional, “In the past, I asked everyone about the impression of Chongqing, no one can answer, and now many international tourists will blurt out ‘mountain city’ and ‘hot pot’.”
During this time, Yang Shunhua received tour groups from Singapore, Malaysia, Canada and other countries, and he found that the guests asked to clock in the landmark buildings with Chongqing characteristics such as Danzi Stone, Changjiahui, Hongya Cave, and go to Nanshan in the evening to eat hot pot and enjoy the night view, and feel the charm of the mountain city at close range. “This shows that international friends have an increasingly rich and comprehensive understanding of China.”
Overview of agricultural civilization
Guangxi Guilin Longsheng to create local culture tour route
Immerse yourself in the terraced landscape
Sit with a view of the mountain and enjoy the rice fields close by. In Longsheng Ethnic Autonomous County, Guilin, Guangxi, local people in ethnic costumes and tourists of different colors walk through the Longji Terrace scenic spot. “The first time I saw the terraces, it was amazing.” Ryan, a Canadian tourist, sighed as he tasted his coffee. Pan Dexiong, owner of the coffee shop, is a local villager who also runs a B&B and restaurant. “Many foreigners prefer to stay in B&B to experience local characteristics. Now we can book our B&B online, which is more convenient.”
Go to the fields to catch fish, climb mountains on foot… Pan Dexiong said that the scenic spot has been very busy recently. “Tourism professionals are more energetic this year. Last month, several international tour groups came to inquire.” Dong Hongru, a research and development staff member of the group center of Guangxi Travel Agency Group Co., LTD., just finished a return visit of an inbound group and turned his head into the docking of the next inbound group.
“Many overseas tourists prefer leisure travel, and they are interested in the green mountains and rivers in China and the unique folk culture, so we have designed more targeted leisure travel products.” Dong Hongru told reporters that the Longji Terrace scenic spot gathers beautiful scenery and ethnic characteristics, and is a popular scenic spot for inbound tourism this year.
Drive all the way down the mountain, you can come to the Huangluo Yao Village known as “Long hair Village”. Through the long SLATE road, under the shade of the tree at the door, the local people put out ethnic handicrafts, passion fruit and other products to attract many foreign tourists to stop and pick, and many people can skillfully scan the code to pay.
Melodious music played in the old wooden buildings, and the crowd moved quickly around the stockade. “It’s different from any place we’ve ever been. I’m really looking forward to what we’ll see.” From Australia, Sawhill and his wife hurried to the folk performance theater, where the music came from.
“In order to meet the preferences of tourists from different regions, the scenic spot has launched more sightseeing routes and activities, such as rice farming culture tour and local culture tour, and also strives to improve the quality of catering and accommodation services.” According to statistics, in the first eight months of this year, Longsheng Ethnic Autonomous County received 162,000 inbound tourists, an increase of 343%, and inbound tourists came from more than 40 countries and regions around the world.
Taste national culture
Kashgar, Xinjiang continues to increase diverse interactive projects
Immerse yourself in the characteristics of the ancient city

The early morning sun climbed inch by inch onto the city gate, and the ancient city of Kashgar gradually woke up. As the visitors looked forward, dancers walked out to music and a lively Kaesong ceremony began. Huang Xinchun, a tourist from Singapore, was infected by the happy atmosphere and took out his camera to record a warm and beautiful moment. “I’ve been to China many times, but this is my first time in Xinjiang.” After Huang Xinchun arrived in Xinjiang, he went straight to the ancient city of Kashgar.

Kashgar has become a popular destination for foreign tourists this summer. In the first eight months of this year, Kashgar received 105,500 inbound tourists, including 88,800 foreign tourists. The ancient city of Kashgar is the most popular scenic spot in Kashgar region.

In order to make these Chinese and foreign tourists have a good time, the ancient city of Kashgar has made great efforts. Walking through the alleys of the ancient city of Kashgar, you can see a number of traditional wood-making shops crowded with guests, and visitors of all colors are immersed in the fun of hands-on making. Maimaithi Yiming, who runs one of the shops, said: “Many foreign tourists are interested in wood carving, so I take them to experience it. I believe this kind of interaction will make their visit to Kashgar and their visit to China more impressive.”

There are also many foreign tourists who choose to experience Chinese national culture in the ancient city of Kashgar. Gao Feng, a travel photographer, said, “My shop can rent traditional Uyghur clothes, and recently many foreign tourists have been coming to rent clothes to take photos, and some people want to buy clothes to take back to their countries.” In addition, many tourists experience riding camels in the streets and hitting naan in the old teahouse. A variety of interactive experiences in the ancient city of Kashgar allow visitors to truly realize the “immersive tour”.

The rise of tourism in Kashgar has also brought positive changes to the local area. “Now there are more types of hotels and homestays, the streets are cleaner and the infrastructure has been upgraded.” Lapizi, a tour guide from Kashgar’s New Travel International Travel Agency, said, “As Kashgar’s international popularity increases, we expect more overseas tourists to come.”

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